Brazil is one of the focuses of Sony Pictures Television in coming years

Andrea Wong at MIPCOM, the
world's leading content market

The Brazilian market is one of the focuses of Sony Pictures Television, according to Andrea Wong, president of international production of the company. The executive noted that the key strategy of Sony's focus on creating original content and that one of the guidelines is to target emerging markets like Brazil, Russia, China, India and some countries in Asia.

In Russia, Sony already has some local versions of the channel series. In China, the company formed a joint venture that licenses to produce and in Brazil there are projects to come, according to the executive. "I believe Brazil will go through a proliferation of content creation," she said at the Mipcom, held in Cannes this week.

SOURCE: Tela Viva - Brasil é um dos focos da Sony Pictures Television nos próximos anos